Email tracking is a tool that allows individuals and businesses to know when their emails are opened, where they’re opened, and even what device was used. It works by embedding a tiny, invisible image—called a tracking pixel—into the email content. When the recipient opens the email, the pixel is loaded, triggering a notification back to the sender. This simple yet powerful functionality provides a wide range of insights that can influence how, when, and to whom you send future emails. For prof... Read more

If you’ve ever wondered how email tracking works, you're not alone. At first glance, it might seem like magic, but it’s actually a straightforward process involving clever use of web technology. At the core of email tracking is something called a ‘tracking pixel’—an invisible image file that is embedded in an email’s HTML. When the recipient opens the email, their email client attempts to load all the images included. The moment it tries to load this tiny pixel (often 1x1 in size and transparen... Read more

In the high-stakes world of sales, timing and personalization are everything. Email tracking is a powerful tool that gives sales professionals an edge by allowing them to understand exactly how and when prospects engage with their emails. Pixel+ brings these benefits to your fingertips with an intuitive interface and actionable data. Here are five smart ways to leverage email tracking in your sales strategy. 1. Follow Up When It Matters MostPixel+ notifies you the moment your email is opened. T... Read more

With great data comes great responsibility. Email tracking is an incredibly useful tool, but like all tools, it must be used ethically and within the boundaries of the law. The legality of email tracking varies by country and depends on how the data is collected and used. In general, email tracking is legal in many jurisdictions, but there are caveats. The EU’s General Data Protection Regulation (GDPR), for example, imposes strict requirements on how personal data is collected and used. That in... Read more

Email tracking has evolved into a critical tool for anyone who relies on email for communication, outreach, or customer support. Whether you're a marketer, salesperson, freelancer, or business owner, the benefits of tracking your emails are significant. Below are the top five reasons why email tracking can revolutionize the way you interact with your contacts and prospects. 1. Instant Notification of OpensWith tools like Pixel+, you receive real-time alerts when your email is opened. This insta... Read more

Choosing between the Basic and Pro plans of Pixel+ depends on the volume of emails you send and the depth of analytics you need. Let’s break down the differences and help you decide which one fits your goals best. The Basic Plan is designed for individual users, small teams, or freelancers who just need one tracking pixel and minimal analytics. It's great for testing the waters or managing a small number of high-priority emails. You get real-time open notifications and basic stats like the numb... Read more