Email tracking is a tool that allows individuals and businesses to know when their emails are opened, where they’re opened, and even what device was used. It works by embedding a tiny, invisible image—called a tracking pixel—into the email content. When the recipient opens the email, the pixel is loaded, triggering a notification back to the sender. This simple yet powerful functionality provides a wide range of insights that can influence how, when, and to whom you send future emails.
For professionals, especially in sales and marketing, email tracking transforms communication strategies. Instead of sending blind follow-up emails, you’ll know whether a client or lead has seen your initial message. This allows for well-timed outreach, increasing the likelihood of engagement and conversion. Pixel+ makes this process seamless, offering both Basic and Pro packages for users of all levels.
The Basic plan is ideal for small-scale users. It includes a single tracking pixel and limited access to analytics. This is great for freelancers or small businesses looking to experiment with tracking. However, for more ambitious campaigns or teams, the Pro plan is a must. It provides unlimited tracking pixels and in-depth analytics, allowing organizations to scale efficiently and gather actionable data.
Pixel+ Pro also includes breakdowns by location, device, and browser, so you can tailor your messaging and design for optimal impact. Want to know if your clients are opening your emails on mobile or desktop? Or which country your content is resonating with most? Pixel+ provides these insights in a clean, easy-to-navigate dashboard.
“The real power of email tracking isn’t just knowing that your email was opened—it’s about understanding how to react in real time.”
With Pixel+, the possibilities go far beyond open notifications. It helps businesses move toward smarter communication, optimize email campaigns, and improve ROI. Whether you're nurturing a lead or ensuring your proposal was read, Pixel+ empowers you to take the guesswork out of emailing.