With great data comes great responsibility. Email tracking is an incredibly useful tool, but like all tools, it must be used ethically and within the boundaries of the law. The legality of email tracking varies by country and depends on how the data is collected and used.
In general, email tracking is legal in many jurisdictions, but there are caveats. The EU’s General Data Protection Regulation (GDPR), for example, imposes strict requirements on how personal data is collected and used. That includes IP addresses and behavioral analytics captured via tracking pixels.
In the United States, laws such as the CAN-SPAM Act regulate marketing emails and require clear opt-out options. While tracking itself isn’t banned, using it deceptively or without appropriate consent could put you at legal risk. Canada’s CASL and other national laws also emphasize transparency and consent.
Pixel+ is designed with these compliance needs in mind. We do not collect unnecessary personal data, and we offer features to help you maintain ethical standards—such as anonymous tracking, customizable disclosures, and options for consent-based tracking pixels.
Best practices for legal email tracking include:
“Being transparent with your users isn’t just ethical—it builds trust.”
Pixel+ empowers ethical marketers, salespeople, and business owners with responsible tracking technology. When used properly, email tracking enhances relationships, respects privacy, and keeps you compliant with evolving global standards.